NEWS: Lego launches Super Hero Girls!

21 November 2016
Reading time1 min

Things are about to get a little more feisty in the girls’ toy department as Lego has announced a new line up – the DC Super Hero Girls!

Perfect for girls who love Lego but are a little tired of building dog grooming parlours and castles, the Super Hero Girls will let them take their play to another dimension – one where they can fight crime and right wrong. The group features 11 new characters: Wonder Woman, Batgirl, Supergirl, Harley Quinn, Poison Ivy, Bumblebee, Flash, Eclipso, Lena Luther, Lashina, and Mad Harriet.

Amanda Santoro, senior manager of brand relations at Lego, told Babble that the company is intent on making toys that “build character, confidence, and empower girls to discover their true potential.

“It’s important to inspire children of all ages to be smart, courageous, and confident,” she added. “There’s a Super Hero that exists in every child.”

The playsets were launched at Comic Con in New York last month and the first ones - Batgirl and her Batjet, Harley Quinn, and Super Hero High - will be available to buy from November 27. The rest of the characters and sets will be available in January 2017.

For more information, visit www.lego.com.

Image credit: Lego

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Kids on the Coast/Kids in the City
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