NEWS: A new veggie has arrived... that even the kids may love!

30 April 2019

Move over carrots, there's a new veggie in town and we have everything crossed that this little gem can turn the heads of even the fussiest of eaters!

With a sweeter flavour than traditional cauliflower, the new Fioretto® Cauli Blossom has long, green stems with tiny, white, blossom-like florets

Dubbed the ‘Broccolini® of cauliflower’, Fioretto® Cauli Blossom is in season from May to August and will be available in Australian stores for the first time this autumn.

Anthony Mason was one of the first Fioretto® Cauli Blossom growers in Australia and has been trialling the crop for four years.

“The Fioretto® looks like a traditional cauliflower when they begin to grow and then stretch out and elongate,” said the Victorian grower.

“We give them a lot of love and care, checking on them daily, so we can pick them just as they begin to flower, which is when they are perfect for eating.

“The Fioretto® stems turns bright green when cooked and looks fantastic next to the little white flowers. I’m so excited to now be sharing this delicious new veggie with Australian families.”

Fioretto® Cauli Blossom can be eaten raw or cooked. It’s great blanched, pickled, stir-fried, roasted or on the grill and what’s even better, is it doesn’t carry the typical cooking odour of a traditional cauliflower.

Fioretto® Cauli Blossom is unique vegetable variety that was first bred in Japan. It is now exclusively grown in Australia by Perfection Fresh, one of Australia’s oldest and largest family-owned fresh produce companies.

“When we first saw Fioretto®, we were reminded of Broccolini®, which is such a favourite with Australian families. We have a feeling Fioretto® will be the same,” said Mr Simonetta, Perfection Fresh Australia CEO.

“We’ve done some small trials with customers and they just love the versatility and unique mild flavour of this wonderful new vegetable.”

Fioretto® Cauli Blossom will be available exclusively in the at Woolworths stores across Queensland, New South Wales and Victoria from May.


Written by

Angela Sutherland

After spending over 20 years on the editorial desks of some the leading magazine publishing houses of London and Sydney, Angela swapped the city frenzy for a Queensland sea change. Now owner and editor of Kids on the Coast and Kids in the City, she loves spending her days documenting and travelling the crazy road of family life alongside every mum and dad. 

When she’s not at her desk buried in magazine stories, you’ll often find her entrenched in a heated game of beach cricket, or being utterly outrun by her inventive seven-year-old and rambunctious threenager.

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