Meet the mama behind My Little Wardrobe

With two rambunctious kids and a rapidly growing children’s streetwear label, My Little Wardrobe, Sofia Parker is a Gold Coast mum that is kicking some serious mama goals. We grab a virtual coffee with Sofia to find out the secret to her success!

When did you start My Little Wardrobe, and why?

When I was on maternity leave with my son Cohen (now five), I noticed I was slightly obsessed with shopping for him and anything kid fashion related. So, I thought ‘Why not start my own store?’ And from that My Little Wardrobe was born!

What is the ethos of My Little Wardrobe?

Fashionable kids have more fun!

What makes My Little Wardrobe so unique?

We are a one-stop-shop for baby and kids wear, accessories, shoes, you name it.

We offer a wide range of Australian designer brands and specialise in personalised baby items.

What is your kids’ favourite item to wear from My Little Wardrobe?

Oh, it’s hard to pick one item, they love them all! I love our crews and our gorgeous new chunky knits. They are so comfy and perfect for the colder days.

Where do you get your inspiration from?

Definitely my two children and their personalities.

What has been your biggest challenge?

Growth! It can be overwhelming and stressful especially if you’re not ready for it.

We’ve had a huge growth these last two years and, although overwhelming, it is worth every stress.

What has been your proudest moment?

How far My Little Wardrobe has come and what an amazing team we have in our Gold Coast HQ!

What is your secret to surviving the mama juggle?

Daycare and coffee! But seriously, I try
to just take one day at a time, do what I can and try not to worry about the things I can’t control.

What is your superpower?

Definitely multi-tasking.

What’s your favourite thing to do on a day off?

Spend quality time with my family and just switch off.

What’s next for you and My Little Wardrobe?

We’d love to keep expanding and then potentially a bricks and mortar store somewhere on the Gold Coast.


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