As World Breastfeeding Week (1–7 August) approaches, the Australian Breastfeeding Association (ABA) is calling for a nationwide commitment to create stronger support networks for mothers and babies.
This year’s theme, “Prioritise Breastfeeding: Create Sustainable Support Systems”, highlights the importance of connecting families with consistent, evidence-based care throughout their breastfeeding journey. Whether it’s a local mothers’ group, a health service, or an online chat, every link in the “warm chain of support” matters.
ABA Executive Officer Ms Marshall-Cerins says that while most mothers want to breastfeed—more than 95% according to recent figures—many face challenges that make it difficult to continue without help.
“Breastfeeding provides a great start for babies and significant health benefits for mothers,” she says. “But it can be hard without support. This World Breastfeeding Week, we’re encouraging health professionals, communities, employers and governments to consider how they can contribute to a supportive environment.”
Breastfeeding services can help
The ABA has long been a trusted name in breastfeeding support in Australia. For over 60 years, the organisation has provided help through its National Helpline, peer support groups, and more recently, through online education and LiveChat services. Last year alone, ABA’s volunteers supported nearly 60,000 mums through calls and chats.
For mums like Kathleen, these services have made all the difference.
“When I had my son, I had some difficulty with breastfeeding,” she says. “I found a local ABA group where I got support and met other mums. It helped me keep going, and I’ve stayed connected ever since.”
Keita, another mum who reached out for support, used the ABA’s LiveChat during the early, often isolating, days with her newborn.
“This chat saved me,” she says. “Especially in those moments where it feels like it’s just you and your baby in the whole world. It was comforting to know someone was there.”
World Breastfeeding Week is a global initiative supported by the World Health Organisation and UNICEF, aiming to protect, promote, and support breastfeeding.
For all parents—whether breast, bottle, or both—the key message is the same: support makes all the difference.
During World Breastfeeding Week 2025, ABA will offer special workshops, information resources, and community events across the country. More details can be found at breastfeeding.asn.au/world-breastfeeding-week-2025.
This article is of a general nature and FYI only, because it doesn’t take into account your personal health requirements or existing medical conditions. That means it’s not personalised health advice and shouldn’t be relied upon as if it is. Before making a health-related decision, you should work out if the info is appropriate for your situation and get professional medical advice.
