Need a last-minute Book Week costume? Emma Memma and Cricut have teamed up with an easy DIY solution that also supports Deaf education.
If the mere mention of Book Week sends a spike of panic through your chest, you are definitely not alone. Every year, parents across Australia find themselves scrambling at 9:00 pm the night before the parade, trying to transform a cardboard box and some hot glue into a recognisable character.
Thankfully, the beloved Emma Memma is swooping in to save the day. The children’s entertainer has officially teamed up with creative technology giant Cricut to release an exclusive set of licensed images in Cricut Design Space … and it is a total game-changer for time-poor parents.
Easy, DIY Book Week magic at home
Inspired by Emma Memma’s popular Jungle Picnic Tour and her lift-the-flap book Hide and Seek!, the new collection makes creating custom Book Week costumes, t-shirts, and props ridiculously simple.
Instead of spending hours searching local shops for sold-out outfits, parents with a Cricut machine can easily cut out fan-favourite characters, including Emma Memma, Elvin Melvin, BB Butterfly, and Waffles the Wombat. The image set also includes super cute picnic-themed illustrations like sandwiches, baguettes, ants and birds.
Whether you are applying a quick iron-on decal to a plain t-shirt, crafting a custom headband, or decorating a library bag, the new collection takes the hassle right out of costume prep. Beyond Book Week, the designs are also perfect for birthday party decor, classroom setups, and rainy-day kids’ crafts.
Emma Memma collaborates with Cricut for this easy DIY Jungle Picnic Book Week costume
Crafting for a truly meaningful cause
While solving costume stress is a massive win for parents, this partnership comes with an even bigger heart. Emma Memma and her co-performer Elvin Melvin (played by Deaf performer Elvin Lam) have long used their platform to celebrate Australian Sign Language (Auslan) and champion inclusivity for children.
Taking that mission one step further, Emma Memma is donating 100% of the proceeds from this brand-new image collection directly to the Deaf Connect Leonie Jackson Memorial Fund.
The fund is dedicated to ensuring Deaf children across Australia have access to quality bilingual education. That means every single time a Cricut member uses an Emma Memma Jungle Picnic design to make a project, they are directly helping fund vital educational programs for Deaf and hard-of-hearing kids.
In fact, Emma Memma is the very first global artist in Cricut’s Contributing Artist Program to donate all of her earnings directly to a non-profit organisation.
How to access the collection
The Emma Memma image collection is live now and ready to use in Cricut Design Space.
- For Cricut Access Subscribers: The entire image set is included as part of your subscription at no extra cost.
- For standard Cricut members: You can easily purchase the individual designs a la carte, knowing your money goes straight toward supporting Deaf education.
So, take a deep breath, fire up your craft machine, and let Emma Memma take the stress out of your Book Week prep this year!
Need even more Emma Memma craft? There is a super-cute memory game to make too!
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