Big news for Bluey fans: the worlds of LEGO® and Bluey™ are officially coming together! The LEGO Group and BBC Studios have announced a new partnership to bring six Bluey-themed LEGO and DUPLO® sets to life. This will be the first time the beloved Australian blue heeler and family will be available in brick form.
This exciting collaboration promises to merge the imaginative play of LEGO with the humour and heart of the animated hit series Bluey. Known for its relatable, laugh-out-loud stories featuring Bluey, Bingo, Mum, and Dad, the series has captured the hearts of families worldwide.
The upcoming sets will cater to younger builders, featuring options within LEGO’s 4+ range as well as DUPLO sets, perfect for preschoolers. Designed with simplicity and creativity in mind, the sets aim to provide endless opportunities for storytelling and roleplay while connecting families through hands-on play.
“We are absolutely thrilled to bring together the worlds of LEGO play and Bluey,” said Michaela Edgerley Stovicek, Head of Preschool at the LEGO Group. “Just like LEGO, Bluey places play and imagination at the heart of everything, making this collaboration a perfect match for families.”
Julie Kekwick, Head of Licensing at BBC Studios, shared her excitement about the partnership: “We believe LEGO Bluey products will offer families a fantastic new way to engage with beloved characters and stories from the hit series, cultivating even more imaginative play inspired by the Heelers.”
The six sets, inspired by fan-favourite moments from the show, will be officially unveiled this autumn before rolling out to stores later in the year.
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