Oh, Biscuits! Arnott’s releases all-new Bluey range

Arnott’s is officially bringing Bluey to the biscuit aisle. For the first time ever, its new biscuit range is shaped like the iconic Bluey and Bingo.

This Bluey biscuits hit supermarket shelves recently. The iconic characters from Australia’s number one kids show will take lunchbox fun to a whole new level.

To bring the exciting new range to life, Arnott’s has partnered with BBC Studios, co-commissioner and global distributor of Bluey, for the launch.

Bluey biscuits: All the details

The Arnott’s Bluey Biscuit range is launching in three sensational flavours — Honey & Oat, Cheese and Pizza.

Arnott's has released a Bluey biscuit range

For Honey & Oat, kids will be treated to soft, golden-baked biscuits shaped as Bluey and Bingo, with a flavour combination of honey, vanilla and oats.

For those wanting the perfect amount of crunch, the delectable mild Cheese flavour features Bluey and Bingo-shaped biscuits.

The Pizza flavour is a crunchy baked biscuit featuring a Bluey and Bingo stamp. It has classic tomato, herbs and mild onion flavours.

It’s the first time Bluey has ever been seen in the biscuit aisle.

“We’re so thrilled Arnott’s has brought such an adored character into this space,” Arnott’s Marketing Manager, Krishma Sood, says.

She says the snacks deliver a wholesome range of treats with strong health credentials that’s also incredibly tasty.

“We think families everywhere will love experiencing Bluey and Bingo in this way.”

“We are thrilled to partner with Arnott’s, bringing Bluey to the biscuit aisle for real life!” BBC Studios’ Head of Licensing and Brands, Kate O’Connor says.

“It can be hard to find snacks for the kiddos that are both tasty and wholesome,” Ms O’Connor says. “We know parents will appreciate these unique bikkies – and will no doubt be sneaking a few for themselves! We can’t wait to bring some Bluey magic to Aussie lunchboxes.”

Take Bluey home

Arnott’s Bluey Biscuits will hit biscuit aisle shelves at all major grocery stores from mid-June and will retail from $4.50.


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Written by Calista Bruschi

When she’s not moulding Play-Doh or dancing in the living room with her children, Calista Bruschi is an editor and writer. She has oodles of experience working on newspapers, magazines and websites. Calista likes to organise and be organised. She loves being a mum, Italian food, wine, sport and stationery. She hasn't sleep a full night in more than five years and is powered by coffee.

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